Hi, my name is Dulce and I'm a product junkie.

When I just started with my Natural Hair Journey, I was trying to find the right products for my hair. In December I started with the Curly Girl Method, and therefore started buying new products. First I bought the Black Beauty Box. After that I bought a couple of full sizes and shampoo and conditioner of Curls. After this I also got the Shea Moisture Curl Enhancing Smoothie because I read so much great reviews.

Hair porosity And then came the day that I my hair just felt disgusting. Brittle dry, and I had no clue what was going on. I did one thing differently; I used coconut oil to seal my leave in conditioner instead of pumpkin oil. Apparently my hair cant deal with it. These 6 months I thought I had high porosity, but instead I just found out I have low porosity hair. Summary: my hair cuticles lay flat, so moisture doesn't leave or enter my hair easily. You can test your porosity by using the test shown below. Or you can spray some water on your clean hair. Does the water pearl up? Then it's very likely you have low porosity. If your hair sucks up the water immediately, you most likely have high porosity hair.

Hair Elasticity Also my hair elasticity was pretty much non existent, so I had to tweak my hair regimen. My hair had a protein overload, which can cause hair damage. So what to do? Yups, buying new products ofcourse. You can easily test your hair elasticity. Take a shedded wet hair and stretch it between your fingers. Does it stretch endlessky before its snaps? Your hair is over moisturized and could use some protein. Does your jair snap immediatly or very fast? Than your hair is craving for hydration and is it best to lay low on the protein.

When I checked my vanity space in my room I laughed. I could nearly start my own hair shop! But now my 'hair shop' is more balanced out. On he one side moisturizing products without protein and on the other side products with protein. This way I can change up my regimen at any given moment and give my hair what it needs.

Natural Hair Journey tips - Start with finding out your hair porosity. This can help when you're shopping for products and reduces the chance of buying the wrong products.

- Also check your hair elasticity. Do you need more protein or moisture? Comes in handy when yo're buying products.

- I would definetly recommend the Curly Girl Method. No sulfates, silicones or drying alcohols for this lady!

- Make sure you have an hair regimen for yourself. What are your wash days? How often do you co- wash? And how do you care for your hair on a daily basis?

For me these are musthave products: A good shampoo Conditioner Hair Mask Leave In conditioner Oil Optional: hair cream Gel

Product Reviews I've added some more products to my hair regimen because I had a protein overload. I've purchased the leave in of Kinky Curly, a condtioner out the low porosity line from Shea Moisture. I didn't really tweak the rest of my products because those don't or barily contain protein.

 -Leave in Kinky Curly: I love this product, I don't need much of it and it makes detangling my hair a lot easier. -Shea Moisture curl enhancing smootie: also a great product, but I have to use a little because of the protein. It's also a heavy product, but my curls love them. They're more defined. -Shea Moisture Low porosity Conditioner: I don't like this product too much. Yes it does moisturize your hair, but it doesn't add any slip so I can easily detangle my hair. It does give a fresh and tingeling sensation, but I won't be buying this conditioner anymore. -Shea Moisture Manuka Honey Hydration Masque: this mask recieves a 10 out of 10! I use it every week for 30 minutes and as a result I have super soft hair. Also a big plus; I can easily detangle my hair.

To big chop or not... This month I'm more obsessed with my curls and the 'big chop' than ever. My goal is to keep transitioning for a year to gain more length, but Inhav emy doubts if I'll have enough patience for that. My new growth is around 10 centimeters. Below a picture of my length goal. But I also saw a lady rocking her short fro and I really loved that. But I know me. I'll be walking around for 3 days feeling all fabulous, and after tht I will miss my length and play with my wigs and extensions. So just a little bit more patience!

As you could read before, I've stopped with relaxing my hair and started my natural hair journey. I've been reading up on the topic and ofcourse experiencing a lot of new things. In my last natural hair journey update, I told you guys that my hair was feeling dry and that I would switch products. I'm sorry guys, the video only comes in Dutch! But you can keep on reading how my natural hair journey has gone in the last 2 months.

https://www.youtube.com/watch?v=4T14gkA667U

In December I ordered the Black Beauty Box, the first beauty box in the Netherlands, designed for the black beauties here, with different products and coupons. iammode black beauty box

I'm happy with the products that were in there, especially the ones by Curls. I've been using these for over a month now, and I'm really satisfied. I've also started the Curly Girls method, which shortly means I only use products without silicons and sulfates. The products of Curls are all clean, so next to the Blueberry Bliss Leave In conditioner,Blueberry Bliss Curl Control Paste, Godess Curls Botanical Gelle, Champagne & Caviar Curl Elixer which I all received in the Black Beauty Box, I also added more to my collection. I bought the Blueberry Bliss Reparative Hairwash, Creamy Curl Cleanser and the Coconut Curlada Conditioner. I loved all of these, except for the Coconut Curlada Conditioner. 

Hair Porosity I expected transitioning to be much harder than it is right now. I'm not saying I never was tempted to Big Chop already but that's another story. I read stories of women who were dealing with breakage, especially at the demarcation line( where the new growth meets the relaxed hair). Moisture is key to prevent breakage. It's also important to know your hair porosity. And your hair elasticity. So you know what kind of products your hair needs and to keep the balance between moisture and protein perfect.

The upcoming month I'll be making more texture shots. I'm not sure what curl type I have. It's hard to say with the relaxed ends weighing the curls down. But my focus is healthy hair. My new growth feels healthy and soft, and that's all that counts!iammode natural hair journey 5 months update

Hair growth tips It's very important that you have a hair regimen that works for you and your hair. I wash my hair once a week and I co-wash it once a week. I use a lot of products in my hair and I still massage my scalp with warm oil, so it's important to keep that clean. Your hair and scalp need a breather too! The scalp massages really help to stimulate growth I think. I do these upside down, so that blood runs to my head and to stimulate the hair follicles.hair growth 2 monthsLeft: 5 months post relaxer. Right: 3 months post relaxer. I've marked the length 2 times, because the shrinkage is real!

Cut dead ends I also cut my dead ends on the regular. Not all of my relaxed ends are damaged, so I only have to cut little bits at a time. This way I prevent the dead ends from splitting up and damaging my healthy hair. This is really addictive by the way.🙈natural hair journey iammodeShrinkage As you can see on the pictures, I do have shrinkage. My hair is already too short for me, I'm not ready for a TWA. iammode natural hair journey 5 months update

LOC method  I use the Leave in, oil en cream/gel method ( LOC/LCO/LOG). I use the leave in conditioner first. After that I seal it in with an oil. After that I use a curl cream or gel. I do this every time I wash my hair. This makes sure the moisture stay locked in my tresses.iammode natural hair journey

The upcoming month I'll be testing new products and listening to what my hair has tom say. So see you next month, at my 6 months update!

Last week Amsterdam Fashion Week took place. As usual a lot of Dutch design talent showed their skills on the runway. And ofcourse I AM Mode was there. We went to see the show of Said Mahrouf, one of our favorite designers during Amsterdam Fashion week.

As a fashionista it's very important to look a bit fabulous and fashionable at these event( a memo sweatpants loving Dutchies apperantely have missed). This dress is a bit closer to my budget than the real deal. I fell in love with the last collection of Dolce & Gabbana, which was filled with floral prints, and this beauty reminded me of that. Since I moved, I've got rid of a lot of my clothes. I made a deal that I can only buy stuff that really add something new to my fashion collection. And this beauty by Topshop is a great addition! It was love at first sight. A little bit too cold for the winter edition of Amsterdam Fashion Week, but an eye catcher nontheless. 

I combined the dress with my L'enfant Terrible pumps. So no sore feet! The lippie bag is a souvenir that I got from one of my besties when she visited Miami.

We enjoyed the show and ofcourse also watching the public in their fashion creations. So what do you think omy look? Yay or nay? Be inspired! OOTD Dulce iammode fashionweek

Last weekend we were at the 26th edition of Mercedes-Benz Fashion Week Amsterdam. And if you go to the fashion event of the year, you make sure you're present at the show of Said Mahrouf. On Friday Mahrouf presented his latest collection 'Lines and Panels' to the general public. I'm quite a fan of the Dutch-Moroccan designer. Again he has reached a high level in fashion world.

This time Mahrouf was inspired by lines, panels and base colors. There is a golden accent in the whole collection that emerges in several pieces. The supple and shiny fabrics like silk lame and many other kind of silk, layering, asymmetry and trains in his designs are all a feast for the eyes. The silhouettes created by the draperies that flatter the body, are both elegant and extremely feminine. In various pieces from the collection, you see that Mahrouf playes with lines and asymmetry emerges. In this collection  you can also see  the ethnic roots of the designer, which is especially beautiful, elegant and unique as a Mahrouf item is. Way to go, Said!

About the designer Said Mahrouf born in Asilah, Morocco, and raised in Amsterdam. He graduated from the Gerrit Rietveld Academy in Amsterdam and then went to the Pratt Institute in New York. At first he was focused on costume designing, but its focus has shifted over the years more and more into fashion designing. Mahrouf started a label under his own name and took thus participate in the Festimode-Casablanca Fashion Week 2007. Since his collection was spotted by the then director of the Paris Prêt-à-Porter Salon who invited him to his spring / summer collection 2009 present in Paris. Eventually followed many more shows. So Mahrouf debuted in 2012 at the Mercedes-Benz Fashion Week Amsterdam.

Browse through our favorite top 10 pieces of this collection and see for yourself!

Said Mahrouf has several stores in Morocco where you can also view pieces of his previous collections. So if you are planning a trip to Tangier, Casablanca or Marrakesh, then a visit to his shop is a must do! Do you want a Mahrouf item? Prices vary and are available on request.

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

SAID MAHROUF CATWALK FASHION SHOW FW17

As you could read before, I’ve recently decided to go natural, so no more chemical straightening of my hair. When you go natural, there are two options; the big chop or transitioning. When you choose the big chop, you cut off all your chemical processed hair. When you choose for transitioning, you let you cut off your  hair gradually. I chose the last option, because I can’t deal with my hair being so short. And I can practice with styling and getting used to wearing different hairstyles.

I really liked the boxbraids, but damn, I forgot how much it hurts!  It took 4 hours to to get them in. In in contrary to what people advised me, I washed my hair every week. Everything for my healthy hair journey. After a month I removed them to treat my scalp and hair. After this, I went to Dominique of Branded by Beauty for a hair consult. I met Dominique years ago at an event, but more recently I've seen her at the opening of the Salon Hairlovers. She inspired and helped me a lot with going natural and not relaxing my hair. The ladies who relax their hair might know how awful this is. Normally you go the hairdresser immediately when you need to relax. And my scalp was acting out as well, I couldn’t stop scratching it! Dominique explained that this was my skins reaction to all the chemical treatments of my hair. And that this would pass. Which is good, because I really couldn’t stand this anymore! I’m super happy that I went to  this consult. Most of my friends have a different hair type, and it’s really nice to talk to an expert. YouTube and Google are great, but sometimes you just want to talk to an expert in real life.

I was wearing my hair in a bun after a failed braid out. Dominique was checking my hair. You have around 3cm of newgroth’. In my head: your almost bald. I heard that I have normal to fine hair. She stated that the longer my hair would grow, the more defined my  curls would become.I explained that I really found it difficult to style my hair with the two different textures. I’m not good at hairstyling, period. Dominique: ‘ You can do an easy updo or make a mohawk. Keep it fun, it doesn’t have to look picture perfect like in the old days. You can slo use perm rods or flexi rods. Flat twist are also a great option, but I really need more practice for that one hahaha. Dominique doesnt work with the different hair types  (4a, 4b, 4c etc). But she could tell that when my hair would grow longer the curls would become more defined, as my relaxed ends are weighing the hair down. After this, we had a conversation about the product I could use now. 'You will notice that the products u used on your relaxed hair or that you're using right now, won't work on your natural hair. During the transition you'll have to switch products a couple of times.' I've received a ton of products and tools provided by Branded by Beauty. I've been using these products for over a month so I've made a look and feel video. With ofcourse a review of the products.

https://www.youtube.com/watch?v=u7QXNM1SpoQ

As a working mom, I don’t have loads of time in the morning to glam up. Although I don’t have to look my best at work, I still like to look alive and presentable. For me, everything starts with the right basics. Cleansing and hydration are key to this. I’m a Glamour Beautylover, and I’ve received a couple of products. And these have earned a place in my daily beauty routine.

Estee Lauder Beauty Routine.jpg

Concealer is still my best friend. I can’t leave the house without it. I use the Naked Skin concealer by Urban Decay. After this I use my MAC compact powder to add some color to my face. New in my daily routine is the Bronze Goddess Lip & Cheek Summer Glow. This is a highlighter, lipstick and lipgloss in one. I use the highlighter on my cheeks, cupid bow and I a bit on my eyes for that extra spark.Lip potion estee lauder beauty

Macara is also a must. The Sumptuous Extreme Mascara by Estee Lauder elongates your lashes, without any clumbs. On the picture below you can see the difference between my lashes with and without the mascara. I love it!  Sumptuous mascara Estée lauder

And last but not least, I add a popping color on my lips. Matte lipsticks have my heart for quite some time now, and the Lip Potion by Estee Lauder has earned a place in my most dearest collection. This lipstick feels like a gloss when you’re applying it and the pigmentation is amazing. And I love this color for all seasons! So...there you have it! Which products are a must in your beauty routine?

Lip potion beauty iammode

Lip potion beauty iammode

 

Christmas is almost here and that's a good reason for us to give away A luxurious facial treatment. The Casmara GOLD mask contains 24 carat gold and gives your skin an ultimate boost. A luxurious treat for yourself right before the upcoming holidays or a perfect Christmas gift to your girlfriend, sister, mother, aunt or colleague! This treatment worth € 50 is fully catered by EYES 4 BEAUTY. And Tugba is you already been for. Check the review of the golden mask  http://iammode.com/casmara_goldfacial/ aanbrengen-en-full Wanna win? 1. Like this post on our Facebookpage. 2. Leave a comment on Facebook where you can tell us why you or the person you wanna make happy has to win this golden mask. 3. Like the Facebookpage of EYES 4 BEAUTY. That's it! On Monday December 19th we will anounce the lucky winner! casmaraaa
Last Tuesday I AM mode went to the launch of the first Marktplaats Goldmine collection. I AM Mode is approached because we are of course fashion-influencers and we really do have treasures in our closet. This task was for Tuğba, so she did it! The Marktplaats Goldmine Collection is a unique collection assembled by 52 Dutch top fashion and lifestyle influencers from their own wardrobe. Because Tuğba is one of the best fashion influencers, she was approached for an pre interview along with two other ladies. It was a very hectic and especially nice day. It was very nice to meet 52 (!) Dutch fashion influencers. It was also interesting to see all the gold mine pieces. Very different and at the same time all of them were special. From expensive brands to creative combos. Sport, casual, chic, glamor; this collection is a reflection of what the average Dutch fashionista has in her wardrobe. When we arrived, Tuğba went straight to hair and make-up. The glam team ensured hair and makeup matched the glamorous Dash dress, which Tuğba last spring bought at the DASH store in New York City. The shop of none other than the Kardashian sisters! 20161129_132717_1480786964993 Before the show Tuğba had some catwalk lessons of Holland Next Top Model contestant Dionne. As expected, Tuğba was a natural. Yes this must be said, hahaha. Dionne adviced and helped the ladies with their signature walk on the catwalk. After a few photo shoots and a few hours beyond the time had come! The hall was packed. No less than stylist Fred van Leer presented the show. His cheerful introductions and comments on the outfits of fashion influencers made the show very nice. marktplaats_goudmijn_collectie-59 Several prizes were awarded. The person with the most striking outfit won the prize of 20,000 euros banner advertising on Marketplace. In addition, there are two prices, and there YOU have influence. The two outfits that generate the most money, namely to win a prize. So bid on your favorite items.marktplaats_goudmijn_collectie-113 Also, you're holding a gold mine in your own wardrobe. Dive into your closet and put the clothes you no longer wear on Marktplaats.nl. This is where your your role in sustainability begins, it also give your clothes a new life and you can make another one much more happy with your clothes! Tuğba has offered a glamorous dress from the DASH store to auction. In addition, white sneakers of Hennes, a black bag of Mudo and beautiful pearl earrings Ti Sento. And of course you want that beautiful outfit Tuğba, so offer it! tugba-cetin marktplaats_goudmijn_collectie-118 picsplay_1480786841876 marktplaats_goudmijn_collectie-96
I just have a clear feeling that we're gonna have a cold winter this year. Because you know what they say; 'You get icy winters of very hot summers'. I really don't know who said this, but I believe it immediately. These last two weeks are cold. Ice cold! And since I like them to be well prepared for everything that is coming this winter, I'm looking for a good, solid, stylish, functional, unique, warm, soft, skin-friendly and above all PRETTY wintercoat. I started looking and I put 10 pieces for you which is winterready. There are three major trends that play a role at this moment when choosing your winter coat: the faux fur coat, the (semi) long wool coat and the down jacket. Ideally I want all of them, so I can also listen to my mood andvibes of that day when choosing a coat, but my bank account and my inner me says one is enough, Tugba. Okay here we go .. winterjassen Faux für coat with leopardprint – Zara €89.95 Silver coat– IVY PARK €169.95 Alaska Down – G-STAR €399.95 Faux für coat aubergine - Modström €179.95 Coat– Tommy Hilfiger €329.95 winterjassen-deel2Plaid wool coat- Mango€119.95 Long wool coat – H&M €129 Halflong faux für jas - Oakwood €199.95 Double breasted coat– H&M €99.95 Coat – Ivy & Oak €239.95 Important when buying a winter coat is that you are aware of your own body figure and what you are planning for the winter. Going on skiing? then choose, for example, an outdoor jacket instead of a faux fur coat. Of course it's true that not all jackets are equally thick. If you love layers, then the coat really does not have to be that thick. But overall the most important thing; choose a coat that you feel most comfortable in, of course with a bit of feedback from your friends ;) Happy winter all!
Last week, I decided that I need some me, myself and I time, with the Casmara treatment. This is a luxurious facial, with a golden detail; The mask contains 24 karat gold that revitalizes the skin! At the same time it improves the firmness of the skin and is packed with antioxidant properties. The beauty specialist Jacqueline Jongtama of Eyes 4 Beauty is one of the few in the Netherlands that offer this luxurious treatment. In its magnificent beauty house, I came immediately to rest upon entry! quotes
beauty-salon
About the treatment.. I got an extra Casmara with love and care treatment. Jongtama first checked the conditions of the skin. She informed me about my skintype, blood flow, skin tension, moisture and sebum disorder. After this extensive analysis, I received a pre-treatment. This consisted of removing makeup, deep cleaning and a peeling. Then I got a massage: décolleté, neck and face. And finally a light tissue massage on the forehead and mouth. So far so chill, it was delicious! Before the mask treatment Jacqueline used a fruit concentrate vial, so my skin cells were activated properly.aanbrengen-en-full
casmara-boven
The Casmara Gold Skin Sensation is a mask that is applied all over your face. Only your nostrils are open, so you can still breathe. So if you have a cold, I'd wait. At first I got a bit claustrophobic ideas when Jacqueline told me about this detail, but I must say it was one of the most relaxing experiences of my life. The mask was applied over the first leftside of my face, then the rightside. Then my mouth and finally my eyes. This mask is not comparable to the 2 Euro mask from the drugstore. No, this is a thick jelly, which initially feels very cold on your skin and then dries after twenty minutes. During those twenty minutes my hands were massaged accompanied by relaxing background music. For a moment it felt like I was in an exotic luxury resort. Eventually, the mask was pulled off and you could see the shape of my face. In this "jelly" mask, I saw clear evidence of my pores. My skin felt softer immediately. For the next days after the treatment several close peopleasked me how it is that my skin looked so bright and beautiful. Well, I'm sold though!
after The Golden mask is for.. The carbohydrates of these algae have the ability to solidify and form a film on the skin which exerts a certain pressure. This allows improved absorption of all previously applied active ingredients from the mask itself. This mask can be used for all skin types but has strong anti-aging properties thus particularly applicable for signs of aging. Also good to know: the Casmara treatment is for every skin type and is unisex! Check out the video for more information about this treatment that gives your skin a real boost. jac-en-ik The Casmara treatment is until now the best facial I've experienced. I will not be surprised if the Casmara masks will be a musthave in each household. Do you also want to experience this luxurious treatment or make someone happy with it? Visit the Eyes 4 Beauty website for more information!Please check our website over the next weeks, because soon you can possibly win something!

Picture credit: I AM Pixels