As you could read before, I’ve recently decided to go natural, so no more chemical straightening of my hair. When you go natural, there are two options; the big chop or transitioning. When you choose the big chop, you cut off all your chemical processed hair. When you choose for transitioning, you let you cut off your  hair gradually. I chose the last option, because I can’t deal with my hair being so short. And I can practice with styling and getting used to wearing different hairstyles.

I really liked the boxbraids, but damn, I forgot how much it hurts!  It took 4 hours to to get them in. In in contrary to what people advised me, I washed my hair every week. Everything for my healthy hair journey. After a month I removed them to treat my scalp and hair. After this, I went to Dominique of Branded by Beauty for a hair consult. I met Dominique years ago at an event, but more recently I've seen her at the opening of the Salon Hairlovers. She inspired and helped me a lot with going natural and not relaxing my hair. The ladies who relax their hair might know how awful this is. Normally you go the hairdresser immediately when you need to relax. And my scalp was acting out as well, I couldn’t stop scratching it! Dominique explained that this was my skins reaction to all the chemical treatments of my hair. And that this would pass. Which is good, because I really couldn’t stand this anymore! I’m super happy that I went to  this consult. Most of my friends have a different hair type, and it’s really nice to talk to an expert. YouTube and Google are great, but sometimes you just want to talk to an expert in real life.

I was wearing my hair in a bun after a failed braid out. Dominique was checking my hair. You have around 3cm of newgroth’. In my head: your almost bald. I heard that I have normal to fine hair. She stated that the longer my hair would grow, the more defined my  curls would become.I explained that I really found it difficult to style my hair with the two different textures. I’m not good at hairstyling, period. Dominique: ‘ You can do an easy updo or make a mohawk. Keep it fun, it doesn’t have to look picture perfect like in the old days. You can slo use perm rods or flexi rods. Flat twist are also a great option, but I really need more practice for that one hahaha. Dominique doesnt work with the different hair types  (4a, 4b, 4c etc). But she could tell that when my hair would grow longer the curls would become more defined, as my relaxed ends are weighing the hair down. After this, we had a conversation about the product I could use now. 'You will notice that the products u used on your relaxed hair or that you're using right now, won't work on your natural hair. During the transition you'll have to switch products a couple of times.' I've received a ton of products and tools provided by Branded by Beauty. I've been using these products for over a month so I've made a look and feel video. With ofcourse a review of the products.

As a working mom, I don’t have loads of time in the morning to glam up. Although I don’t have to look my best at work, I still like to look alive and presentable. For me, everything starts with the right basics. Cleansing and hydration are key to this. I’m a Glamour Beautylover, and I’ve received a couple of products. And these have earned a place in my daily beauty routine.

Estee Lauder Beauty Routine.jpg

Concealer is still my best friend. I can’t leave the house without it. I use the Naked Skin concealer by Urban Decay. After this I use my MAC compact powder to add some color to my face. New in my daily routine is the Bronze Goddess Lip & Cheek Summer Glow. This is a highlighter, lipstick and lipgloss in one. I use the highlighter on my cheeks, cupid bow and I a bit on my eyes for that extra spark.Lip potion estee lauder beauty

Macara is also a must. The Sumptuous Extreme Mascara by Estee Lauder elongates your lashes, without any clumbs. On the picture below you can see the difference between my lashes with and without the mascara. I love it!  Sumptuous mascara Estée lauder

And last but not least, I add a popping color on my lips. Matte lipsticks have my heart for quite some time now, and the Lip Potion by Estee Lauder has earned a place in my most dearest collection. This lipstick feels like a gloss when you’re applying it and the pigmentation is amazing. And I love this color for all seasons! So...there you have it! Which products are a must in your beauty routine?

Lip potion beauty iammode

Lip potion beauty iammode


Christmas is almost here and that's a good reason for us to give away A luxurious facial treatment. The Casmara GOLD mask contains 24 carat gold and gives your skin an ultimate boost. A luxurious treat for yourself right before the upcoming holidays or a perfect Christmas gift to your girlfriend, sister, mother, aunt or colleague! This treatment worth € 50 is fully catered by EYES 4 BEAUTY. And Tugba is you already been for. Check the review of the golden mask aanbrengen-en-full Wanna win? 1. Like this post on our Facebookpage. 2. Leave a comment on Facebook where you can tell us why you or the person you wanna make happy has to win this golden mask. 3. Like the Facebookpage of EYES 4 BEAUTY. That's it! On Monday December 19th we will anounce the lucky winner! casmaraaa
Last Tuesday I AM mode went to the launch of the first Marktplaats Goldmine collection. I AM Mode is approached because we are of course fashion-influencers and we really do have treasures in our closet. This task was for Tuğba, so she did it! The Marktplaats Goldmine Collection is a unique collection assembled by 52 Dutch top fashion and lifestyle influencers from their own wardrobe. Because Tuğba is one of the best fashion influencers, she was approached for an pre interview along with two other ladies. It was a very hectic and especially nice day. It was very nice to meet 52 (!) Dutch fashion influencers. It was also interesting to see all the gold mine pieces. Very different and at the same time all of them were special. From expensive brands to creative combos. Sport, casual, chic, glamor; this collection is a reflection of what the average Dutch fashionista has in her wardrobe. When we arrived, Tuğba went straight to hair and make-up. The glam team ensured hair and makeup matched the glamorous Dash dress, which Tuğba last spring bought at the DASH store in New York City. The shop of none other than the Kardashian sisters! 20161129_132717_1480786964993 Before the show Tuğba had some catwalk lessons of Holland Next Top Model contestant Dionne. As expected, Tuğba was a natural. Yes this must be said, hahaha. Dionne adviced and helped the ladies with their signature walk on the catwalk. After a few photo shoots and a few hours beyond the time had come! The hall was packed. No less than stylist Fred van Leer presented the show. His cheerful introductions and comments on the outfits of fashion influencers made the show very nice. marktplaats_goudmijn_collectie-59 Several prizes were awarded. The person with the most striking outfit won the prize of 20,000 euros banner advertising on Marketplace. In addition, there are two prices, and there YOU have influence. The two outfits that generate the most money, namely to win a prize. So bid on your favorite items.marktplaats_goudmijn_collectie-113 Also, you're holding a gold mine in your own wardrobe. Dive into your closet and put the clothes you no longer wear on This is where your your role in sustainability begins, it also give your clothes a new life and you can make another one much more happy with your clothes! Tuğba has offered a glamorous dress from the DASH store to auction. In addition, white sneakers of Hennes, a black bag of Mudo and beautiful pearl earrings Ti Sento. And of course you want that beautiful outfit Tuğba, so offer it! tugba-cetin marktplaats_goudmijn_collectie-118 picsplay_1480786841876 marktplaats_goudmijn_collectie-96
I just have a clear feeling that we're gonna have a cold winter this year. Because you know what they say; 'You get icy winters of very hot summers'. I really don't know who said this, but I believe it immediately. These last two weeks are cold. Ice cold! And since I like them to be well prepared for everything that is coming this winter, I'm looking for a good, solid, stylish, functional, unique, warm, soft, skin-friendly and above all PRETTY wintercoat. I started looking and I put 10 pieces for you which is winterready. There are three major trends that play a role at this moment when choosing your winter coat: the faux fur coat, the (semi) long wool coat and the down jacket. Ideally I want all of them, so I can also listen to my mood andvibes of that day when choosing a coat, but my bank account and my inner me says one is enough, Tugba. Okay here we go .. winterjassen Faux für coat with leopardprint – Zara €89.95 Silver coat– IVY PARK €169.95 Alaska Down – G-STAR €399.95 Faux für coat aubergine - Modström €179.95 Coat– Tommy Hilfiger €329.95 winterjassen-deel2Plaid wool coat- Mango€119.95 Long wool coat – H&M €129 Halflong faux für jas - Oakwood €199.95 Double breasted coat– H&M €99.95 Coat – Ivy & Oak €239.95 Important when buying a winter coat is that you are aware of your own body figure and what you are planning for the winter. Going on skiing? then choose, for example, an outdoor jacket instead of a faux fur coat. Of course it's true that not all jackets are equally thick. If you love layers, then the coat really does not have to be that thick. But overall the most important thing; choose a coat that you feel most comfortable in, of course with a bit of feedback from your friends ;) Happy winter all!
Last week, I decided that I need some me, myself and I time, with the Casmara treatment. This is a luxurious facial, with a golden detail; The mask contains 24 karat gold that revitalizes the skin! At the same time it improves the firmness of the skin and is packed with antioxidant properties. The beauty specialist Jacqueline Jongtama of Eyes 4 Beauty is one of the few in the Netherlands that offer this luxurious treatment. In its magnificent beauty house, I came immediately to rest upon entry! quotes
About the treatment.. I got an extra Casmara with love and care treatment. Jongtama first checked the conditions of the skin. She informed me about my skintype, blood flow, skin tension, moisture and sebum disorder. After this extensive analysis, I received a pre-treatment. This consisted of removing makeup, deep cleaning and a peeling. Then I got a massage: décolleté, neck and face. And finally a light tissue massage on the forehead and mouth. So far so chill, it was delicious! Before the mask treatment Jacqueline used a fruit concentrate vial, so my skin cells were activated properly.aanbrengen-en-full
The Casmara Gold Skin Sensation is a mask that is applied all over your face. Only your nostrils are open, so you can still breathe. So if you have a cold, I'd wait. At first I got a bit claustrophobic ideas when Jacqueline told me about this detail, but I must say it was one of the most relaxing experiences of my life. The mask was applied over the first leftside of my face, then the rightside. Then my mouth and finally my eyes. This mask is not comparable to the 2 Euro mask from the drugstore. No, this is a thick jelly, which initially feels very cold on your skin and then dries after twenty minutes. During those twenty minutes my hands were massaged accompanied by relaxing background music. For a moment it felt like I was in an exotic luxury resort. Eventually, the mask was pulled off and you could see the shape of my face. In this "jelly" mask, I saw clear evidence of my pores. My skin felt softer immediately. For the next days after the treatment several close peopleasked me how it is that my skin looked so bright and beautiful. Well, I'm sold though!
after The Golden mask is for.. The carbohydrates of these algae have the ability to solidify and form a film on the skin which exerts a certain pressure. This allows improved absorption of all previously applied active ingredients from the mask itself. This mask can be used for all skin types but has strong anti-aging properties thus particularly applicable for signs of aging. Also good to know: the Casmara treatment is for every skin type and is unisex! Check out the video for more information about this treatment that gives your skin a real boost. jac-en-ik The Casmara treatment is until now the best facial I've experienced. I will not be surprised if the Casmara masks will be a musthave in each household. Do you also want to experience this luxurious treatment or make someone happy with it? Visit the Eyes 4 Beauty website for more information!Please check our website over the next weeks, because soon you can possibly win something!

Picture credit: I AM Pixels

My natural hair journey started earlier this year. I've thought about it before, but I would still go to the hairdresser to relax my hair. I've been relaxing my hair since I was 14 years old. I've always disliked my hair. It was difficult hair, I could never find the right products and I was always dependent on other people to do my hair. Then I heard about relaxing. This is a chemical process, to straighten your hair. I thought I would have perfect hair, but still didn't have what I wanted. Just a couple of years ago I got to know my hair a bit better and it started to grow longer. And looked a lot healthier.

 After I gave birth to my son, a lot changed. I saw that my hair changed, even relaxed. In May of this year I had to cut a couple of inches of my hair after relaxing  it.

I thought of not relaxing my hair, but thinking of all the hair drama I used to have, I let the relaxer do it's job. And had to cut 5-10 cm of my hair. I was this close to crying. At this point I decided to really take good care of myself and my hair. I would moisturize and seal my hair every day, drink enough water, take extra vitamins, etc, etc. It must be possible right, healthy and long relaxed hair?

Dulce I AM Mode beach

I already had a new appointment at the hairdresser to relax my hair, but due to some circumstances, I couldn't go. And I decided to go on a last minute vacay to Spain with my little one. One day at the beach, I was rinsing my hair after I conditioned it, and I felt something funny. A very defined curl underneath my straight, relaxed hair. And even better; that hair felt so strong. I asked my mom if she could see the curls and she said yes. And there on that beach, for the first time in years, I said: 'I'm thinking about going natural'. And since then I haven't relaxed  my hair.

Read part 2 of Dulce's Natural hair journey here!

I haven't relaxed my hair since July. I've been very close to relaxing my hair, because I couldn't stand working with two different hair textures. I have my own natural hair versus the relaxed hair. In September I did boxbraids si my hair could relax a bit, and I didn't have to deal with the two different textures. My hair could grow in peace, and the big chop could wait. Because I'm still as vain as ever, and my hair has to be a certain length before I'll chop the relaxed ends of. The girl next to me on the picture below is my co- worker Lana, who played a big part in me not relaxing my hair!

Dominique of Branded by Beauty gave me the last nudge in the right direction. After I spoke to her on the phone and she told me she used to relax her hair years ago, I was certain that I wouldn't relax my hair anytime soon.  I really LOVE her hair. And she told me that there are better products for black her on the market now and that I could do great things with my hair. I'm super excited to start this journey. It might sound weird, but I haven't seen my 'own' hair in 14 years. I've been relaxing for 14 years, and haven't seen my fro in a while ;) When I look at my sons hair, I keep thinking ' his curls are so fabulous! I want that too!' And I don't want my child to grow up with the idea that because his hair is different than the standards provided by society, it's less beautiful.

My goal for now is healthy hair. I'm not saying I'll never relax, weave, wear wigs or whatever, but I do want to get to know my hair, learn more about taking care of black hair. And ofcourse learn more about styling it, so I can do it myself and share my knowledge with different women. I will share my natural hair journey here on I AM Mode in a monthly post.  So...Stay tuned!

It's fall. I hear a lot of to cheery people saying 'Oh great it's fall again!', but to be honest this is not my season. I'm more of a summer kind of gyal. Rain, wind, cold.. yuk. But sometimes, there are these beautiful days, when the sun is shining and you can go out wearing your fabulous fall outfit. The reason for this outfit? I went to the petting zoo with my little one. Always a good excuse to wear my Hunter boots. And this camel coat by Ready to Fish by Ilya is simply the best with any outfit.

I received this sweater at a fashion show of Spijkers&Spijkers during Amsterdam Fashion Week. Perfect for these lazy Sundays.

But all the fashion in the world can't compete against the great Sunday afternoon I had with my son! It's a good idea to look fabulous at the playground, because all the hot daddies are there as well ;) What do you  think of this OOTD?

The Look Coat: Ready to Fish by Ilya Sweater: SIS Pants: Zara Boots: Hunter

Recently we recieved two wonderful Mellola bracelets. For those who aren't familiar with this particular jewelry line; A driven Melissa Tolud is the one who developed this successful jewelry line for women (inter) nationally. A Mellola is a jewel that will make you radiate strength and gives you the self confidencethat you need sometimes. walk Tolud's mission is to inspire women to empower themselves by staying in their comfort zone. Wearing a Mellola bracelet and/or necklace contributes to this. I fimd the jewelry line unique and the bracelets have great quality. The bracelets immediately stand out next to the other jewelry in my jewelry box. I like my jewelry to be seen, but it's also a nice extra when it has a good inspiring story that you can share with other women. mellola1 The Mellola's are available in different beautiful colors. So you can choose whether you wear Mellola with a chic, classy or just sporty outfit. My favorites are the mint green and salmon pink bracelets. I wear these two 'Butterflies' to a fashion event. mellola4 This is a truly statement piece of jewelry. Do you want a real Mellola click here to shop and give your inner power a boost, woman! You can order yours now with 20% discount untill the 22th of October. mellola7 mellola mell